치킨 프랜차이즈 신메뉴 2026 — 최신 할인가와 출시 기간 비교

이 글에는 제휴(affiliate) 링크가 포함될 수 있으며, 링크를 통해 구매하시면 추가 비용 없이 일정 수수료(commission)를 받을 수 있습니다.

Chicken franchises are in a fierce race to catch trends in 2026—spicy flavors, healthier options, premium cuts, you name it. Every brand is rolling out new menus left and right. The problem? Prices and discount windows vary wildly, leaving customers confused. This article breaks down the key franchise launches, discount prices, and app-by-app differences so you can actually save money.

Which App Has the Cheapest New Menus in 2026?

Don’t just look at a single menu item. The same new menu costs different amounts depending on whether you order through an app, pick it up in person, or go through a franchise location.

Coupang Eats tends to be the cheapest. Their commission structure is lower than other platforms, so chicken brands often push deeper discounts there. Next up is Baedal Minjok’s first-purchase coupon, followed by picking it up directly from a franchise location. There’s technically a rule that app prices match in-store prices, but locations sometimes offer additional discounts for cash or membership points on the spot.

Major Chicken Brands’ New Menus: Launch Timing and Pricing

Here’s what to watch for in the first half of 2026. Keep in mind exact launch dates and prices vary by app and location, so always check Coupang Eats and Baedal Minjok side-by-side first.

Brand-by-Brand Breakdown

Big chains (BBQ, Chiking, Dong-ne Chicken) launch new menus regularly as standard practice. They typically offer an initial discount—a percentage off the new menu price—for the first couple weeks, then revert to full price. Watch Coupang Eats for frequent bonus coupons. Stack the new menu discount with app coupons and you can beat the regular price by a decent margin.

Premium brands (Kyochon, Ttobong-i) tend to offer smaller new menu discounts than others. Instead, they often have higher membership point accumulation rates. If the first purchase discount is weak, accumulating points for the next new menu launch might be worth it.

Newer or smaller chains usually offer aggressive new menu discounts. The catch? They might be slow to hit delivery apps, and they don’t always bundle multiple discounts and coupons at once. Check their official app first in these cases.

How to Catch Overlapping Discounts

The window when new menu discounts and app sign-up deals run together is incredibly short. It happens right after launch.

Here’s the playbook:

• Step 1: Regularly check the “New Menu” or “Limited” sections on Coupang Eats and Baedal Minjok — New items tend to drop on specific days. Make this a habit.
• Step 2: Order immediately when you spot a new menu — First orders during the launch window catch the heaviest app discounts.
• Step 3: Verify the coupon stacks with the new menu discount — Whether both discounts apply together depends on the brand and app. Check before checkout.

The mistake everyone makes? Waiting too long. By the time you order, discount rates have already dropped and app coupons have expired.

New Menu Discount Policies by Brand and App

Discount strategies differ wildly by brand and app. One brand might offer aggressive discounts on Coupang Eats but not on Baedal Minjok. It depends on partnership terms and current marketing moves.

This gap usually comes down to partnership agreements between brands and apps. Some apps aggressively chase new users and tie discounts to premium memberships. Brand apps, meanwhile, already have an existing customer base, so their discount strategies might be totally different.

In-person vs. delivery is worth comparing too. Delivery can be cheaper, but the discount depth differs between counter pickup and delivery orders. That said, some owners hand out coupons to first-time visitors at the counter. Worth asking about.

Is This For You?

New Menu Discounts Make Sense If You:

• Order delivery regularly
• Actually want to try new flavors
• Have time to check app notifications
• Care about limited-edition products
• Can catch launches when they happen

Skip It If You:

• Order delivery rarely or never
• Stick to the same menu items always
• Worry new items won’t be good
• Think delivery fees make in-person pickup cheaper
• Find tracking discounts too tedious

Actually Tracking New Menus: The Practical Way

You need a system to catch new menu deals before they disappear.

Method 1: Turn on app notifications — Enable alerts in Coupang Eats and Baedal Minjok settings. You’ll know about new menus fast.

Method 2: Follow brand social media — Brands post new menu announcements on Instagram or SNS sometimes before apps do. Gives you a heads-up.

Method 3: Check brand apps regularly — Signing up for official apps often shows new menus and deals first. Some premium brands run better discounts through their own apps.

You’ll find deeper breakdowns in these related pieces: Franchise Membership Discount Apps Compared 2026 — Which Offers the Best Value? covers app discounts in detail, while Stacking New Menu and Discount Periods 2026 — How to Eat Cheap by Timing It Right explains when to hit. If burger menus interest you, check out Burger New Menus January 2026 — Lotteria, McDonald’s, Burger King Latest Items, Prices, and Timing as well.

The Final Strategy for Cheapest New Menus

Boils down to this.

Step 1: Check Coupang Eats first when a new menu launches — Discounts and coupons are most active then.

Step 2: Compare the same new menu on both Coupang Eats and Baedal Minjok — Prices differ between apps.

Step 3: Calculate the total including delivery fees — Don’t just look at menu price. Factor in delivery charges to see actual savings.

Step 4: Confirm coupons stack before you pay — Check your cart to see if the new menu discount and app coupon both apply. Verify the final total before confirming.

If this feels complicated, there’s also the straightforward approach: check the app when new menus drop and order fast. Chasing the absolute lowest price and missing the window entirely beats finding perfect savings that no longer exist.

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